From: Braden Rawls <braden@vitalplan.com>
Date: Thursday, May 1, 2014
Subject: Re: HQ Raleigh internship question
To: Ben Watson <bwatson@ncsu.edu>
Hi Ben,
ᐧ
Good call. The programmers will be essential in helping the team to craft the landing pages. Four students will be researching and coming up with content, the designers will lay out the page, and the programmer will work with everyone to build out the pages. Then as a group we will test the page, analyze conversion, tweak and try again until we get to a page that converts at a rate of 4% or higher. Once we find success, we can celebrate as a group. I think at a minimum, we will have a lot of fun and it should be a great learning experience for all working hand-in-hand with our digital advertising agency.
Please let me know if there are any further questions. Thanks so much!
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